Projection Lines for meet d3
Dubai Design District_ Dubai_ UAE_ 02.04.2015 / 04.04.2015
The project is a spatial installation set up during a design event in Dubai - «Meet D3» the activation and launch event for the new Dubai Design District. The installation is a walk through that aimed at celebrating discovery, spatial construction and human curiosity within an 1.5m x 14m x 8m monolithic volume that sat in the middle of the happening.
«Meet d3» is a three-day community event open to the public, celebrating all things design. The event featured a compelling program of art and design showcases, from both local and international artists and designers; unique retail experiences, food and beverage outlets, and a dynamic line-up of musical entertainment. All of this encompassed at the site of the Dubai Design District, and aimed to give the public a first taste of all the excitement to expect from d3 in the future.
APPROACH_
Designed with intrigue from inside and out, the installation stands as a mute element between the buildings of the newly designed district. With its exposed structure and its simple facades, the monument’s scale pushes the visitors to curiously discover what is inside its blind mass.
From inside it holds a ground of mystery where the visitors are invited to go through an experience that questions their sense of scale with light beams as their tool to construct the journey ahead. With every step the space unfolds, drawing the voided perspective with it’s projection lines.
The space always awaits the motion of a person to reveal its narrative of a million compositions... making it a performance space perceived through experience and not through documentation.
REFLECTION_
The installation had a great impact on those who experienced it and we wandered around listening to what people are saying and what are their reactions. The intimidation of the black volume, the repetition of the scaffolding, the intrigue to know what is inside this corridor, the impact of the grid, the roof that looks endless, the sudden reveal of hidden lights, and the act of covering and opening them, the shadow play of silhouettes and figures, the playfulness of the sand, the similarities with dubai - the city that came out of the sand, the relevance to the sand storm that hit Dubai on the day of the opening, the silence within the happening... all concept that have been very present through people’s thoughts, comments, and actions.
